Privacy

Who is responsible

This site belongs to Rethink Commerce Co Ltd, Ziggy Fried's consultancy, registered in England and Wales with company number 12940926. Its registered office is Apartment 62, 1 Town Meadow, Brentford, TW8 0BQ.

The company decides how your information is used, so it is the data controller. Where this page says "I", that's me, Ziggy, acting for it.

For anything about your data, email info@rethinkcommerce.co.

What I collect and why

• Booking a call: your name, email address and anything you add to the booking, collected through Cal.com. I use it to arrange the call, hold it and follow up. The legal basis is taking steps you asked for before any agreement, and my legitimate interest in replying to enquiries.
• Messages: anything you send me by email or LinkedIn, so I can reply. The legal basis is legitimate interest.
• Analytics, only if you accept cookies: pages visited, approximate location, device, browser and the site that sent you, through Google Analytics. I use it to see which pages are useful. The legal basis is your consent.
• Server logs: the site's host, Vercel, records IP addresses and requests to keep the site running and secure. The legal basis is legitimate interest.

I don't sell your information, add you to a mailing list or make automated decisions about you.

Who else handles it

These services process information for me, under their own data protection terms:

• Cal.com, for bookings.
• Google, for analytics, and only after you accept cookies.
• Vercel, which hosts the site.
• My email, calendar and video-call providers, for the call itself.

Some of them store data in the United States. Those transfers are covered by the UK–US data bridge or the UK's standard contract terms for international transfers.

How long I keep it

• Bookings and messages: while we are in touch about work, and no more than two years after our last contact. If we work together, business records are kept for six years for tax and accounting.
• Analytics: 14 months, then Google deletes it.
• Server logs: the short periods Vercel sets.

Your rights

You can ask me to show you what I hold about you, correct it, delete it, limit how I use it, or give it to you in a portable form. You can object to how I use it, and withdraw consent to analytics at any time with "cookie settings" at the foot of every page.

Email info@rethinkcommerce.co and I will reply within a month.

If you're unhappy with how I've handled your information, you can complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint.